First of all, it's more of a dark turquoise than a dark blue. When I think of midnight blue, I think of navy blue. It's on the side, although not far away. My hair has been colored in the last 8 days or so, plus or minus a day. I showered every day. My hair is in cool water with color protecting shampoo. It's a bit faded, but even when faded it still looked very cool and not too green. I still had some color in my hair but today I refreshed it with what was left in the bottle. I can refresh it again. I have fairly short hair but you can get two uses for medium length hair. My hair is short but there is a lot of it, it is thick. I love the product and it lasts as long as advertised. 7-15 washes. IF you wash your hair with cold water and you have the right shampoo for colored hair.
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