The best thing about this service is its flexibility for both small business owners as well as large organizations. I have used it to reach out to press conferences by working with big companies like Target or Walmart. They also offer multiple packages depending upon your budget. It’s very easy to use but sometimes when you try to find an event near you they don't seem to be able to help locate them. That's something we need to work on so people know where those events are located. Also, maybe make more accessible for new users because some features aren't obvious at first glance. Reach out to different types of groups to build relationships, whether it be local businesses or influencers online.