I like how easy it was to use, my experience with other price comparison platforms has been very frustrating due to all the confusing features! It's also great because you can compare your own website against competitors' websites as well so there aren't any surprises in terms of what they're selling for. There are some really good tools available when comparing multiple platforms but this one seems to be tailored towards Amazon specifically which makes sense since that's where most people shop these days (and therefore would have more data).