It's easy for our customers who want real-time comments from me (or other members of my team) regarding service they received/deserve at one if not more locations within IASFPC! If we were all using it together then there would be nothing negative said!! We also don't have time in order o schedule them via email so this product does exactly what was hoped - gives us "real" reviews instantly instead only having emails back later after waiting days when some people are no longer interested anymore etc.. We really like the ease of creating surveys and the ability to send them to clients. Nothing- I love it. I have also had multiple issues with the software but the customer service is outstanding and they are always quick to respond and are very helpful. I highly recommend Review Inviter. We have created custom surveys and are able to send them to clients. We are able to get responses quickly and easily and we are also able to see exactly what is being said about our business.