The ability to connect with people in different ways, whether it's through an app or website. As long as they are using their phone, they can be connected with via text or call. They have a great customer service team that is always willing to help. Sometimes it's difficult to find answers for your questions and sometimes you get confusing results from the system. It's not worth the hassle if you don't need the service. If you do need the service, it has benefits. I use it for work. We are able to connect with our clients and employees at all times of the day.