I like how it reminds me of when i do write my emails with follow up features, which makes sure everything gets done right even if someone forgets about my mailings or replies in time -.- I dislike not having more options for auto-replying (maybe there's something im missing?). It helps keep track of what needs attention immediately after sending a mailout without feeling overwhelmed by getting too many different notifications at once. I like that Follow Up Fred is easy to use and can be set up for multiple contacts at once, so I don't need to keep looking up the email address of each contact. I can also set reminders on my phone. I haven't encountered any downsides to using this tool. I highly recommend that you try it out if you haven't already. I use Follow Up Fred to follow up with customers and clients. This helps to ensure that I am not forgotten about and that I am able to build my clients' trust in my business.