I decided to pay the extra $40 for this because I don't know the quality of third party brands and I don't like repeatedly changing parts. My old one actually broke the cord, which was probably due to the previous owner's overuse and the extremely cold winters that froze my windows. The hardest part was probably removing the plastic from the inside of the door and then sticking it back on. Put some lube on the rails and install as easy as that but I wouldn't recommend it for a guy with no automotive experience as the door panel can be tricky to remove at times so I'd give it a 2 out of 5 for difficulty.
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