I like that it's easy to use, it gives me the freedom to do my own thing without having to worry about getting approval from anyone else. It is also not expensive for my business as I am only paying once per month. There are some limitations when using this software but my sales have gone up since implementing it. The software itself does cost money and you can't just make use of free features, so if you're looking to save cash try another tool out. That being said, it has increased my profits significantly which is great for my business.