Easy accessable with no complications at all! The fact that we could extract more information out this program than what I was looking for! It's great to get your website traffic trends, where most people are coming into your site! So far so good it gets updated quickly when there is new updates or changes made in Google Analytics - or sometimes on auto-pilot. Also when your not logged in you can have access to your analytics but without accessing any real metrics in their own dashboard - so if someone comes onto my site who I know does nothing just viewing some information they just leave because they don't see actual useful info within GA. Great tool!! My first thought was "this will take much time", but it really helped us understand our users better by seeing how each visit changed depending on different variables such as country/device etc. It's a great tool to track your website's performance. I really like the way it shows the data in a very clear manner. It's easy to use and gives you all the information you need. I don't really have any complaints. The only thing I would say is that it's not free. It's a good tool to use if you want to track your website's performance. I have used it to track my website's performance. It's helped me to see the data and find out what is working and what is not.