I like that it allows me to monitor my campaigns very easily from all over as well! The fact you can set alerts for keywords or phrases is always helpful when trying to improve your SEO efforts with clients (or yourself). There are things which could be improved including better integration of tools such as MailChimp etc - but this doesn't really bother us too much since we're already using other services anyway so there's not great benefit in integrating custom scoops into those platforms either :) We would have liked if they had been able to provide more keyword suggestions/tools than just general terms rather then having multiple tabs open at once; however their customer support has helped solve any issues quickly where necessary allowing our teams' lives easier!!