I like how easy it is for me (as an admin) to be able see all of my reports in one place which makes life easier when trying to keep track! The reporting options are not great at this time but they do have some new features coming out soon that should help improve things even further so we can utilize these tools better than our current version now allows us too. There has been no real issues or dislike's about anything i am aware off right know however there may come up from future employees if you dont use certain functions correctly etc.. This tool will aid greatly during market research phase in order make informed decisions quickly regarding product design/marketing strategies before going live.