I like that you can create a schedule for your social media posts. I like that it's flexible enough to adjust as needed. It took me awhile to get used to how to use it, but once I did, I had no problems with it. My favorite feature is being able to set reminders for future posts so I don't have to worry about forgetting them. The ability to schedule multiple post types in one go is really helpful. It helps keep my social media calendar organized. It has also helped me keep track of when to post across several platforms.