I like how it provides an easy way to track my advertising campaigns through out different platforms such as pay per click ads or social media marketing etc.. It is also very user friendly which makes things easier for me in managing them from one platform! The only thing i dislike about show group was there customer service could be better but its not bad at least they respond quickly when you call so no big deal!! Overall this program has been great because of ease of use especially with mobile devices since we can now easily manage our ad campaign without having any issues thanks again SHOW GROUP.