The ability to see data in real time, not just historical reporting is what really sets this software apart from other tools out there that only provide historic reports of your campaigns/data points over specific periods (days or weeks).
I wish it was more intuitive for users like myself who are relatively new at using analytics platforms but would definitely recommend giving them an honest try! We've been able solve some fairly complex issues around our email campaign's ROI through their insights section as well give us metrics such has open rates etc which we couldn't find elsewhere within Mailchimp itself.- Email Campaigns- Website Data / Conversion Tracking.