The amount of time it takes to create your brand identity for free! It's amazing how many different options each section has as well with its own templates which you can change or alter at will if needed too (I use Photoshop).
I've been working away creating my new logo but haven't completed what i need yet so am unable t post any images just now though they are coming soon :) So far there isn't anything bad about this service however be prepared for an extended wait before seeing final results especially depending upon where/how big ypur organisation /companyis located - sometimes even weeks!! Worth doing regardless because once finished then all future branding & designing projects become much easier than ever previously thought possible. Creating unique logos through small businesses using only photoshop software without expensive third party designers fees etc like normal companies must do by hiring professionals who charge lots per.