1 Level
802 Review
42 Karma
Review on Phy Platform by Travis Vasquez
Very useful marketing automationplatform
The ability to see an overview for all your campaigns, with different segments/categories as wellas easy drill down options are very helpful when it comes totailoring content or analyzing data!It is not that intuitive at first glance (maybe because I am usedto other platforms). This can be improved if you have some experiencewith this type og software but overall works really good onceyou get familiarized withese features! It's great how they keep adding newfeatures every now & then so its always up-todate!! Great platformif anyone wants omni channel solutions - especiallyin eCommerce industry :DWe use PPHs Prospect tool which we integrated via Zapierand also leverage their API integration into our website CMS.(Woo!).
Pros
- Easy way touse segmenting audience by using tags.
- Detailed analyticsfor each campaign available in one place(not scatteredbetween several tools)
- Segmentation possibilitiesare fantastic compared what there was before :)
