Love it. I bought it to stow in the back of my 4-door jeep. To prevent products and the like from rolling away, since the back is very large. We used it on the 2nd day we had it. Went for a walk at the local dairy about 45 minutes away and wanted to get ice cream home for my husband. So I pulled it out, opened up the colder end and dropped in 2.1/2 gallon round kegs. When we got home they were still completely frozen. The bag also comes with straps to attach it if needed. Very well done. Easy to open and repackage. Very very happy with this purchase! Update: We are traveling! This bag is amazing! The radiator does not leak! It easily holds 10# ice packs and 12 water/tea bottles. After standing overnight the ice has melted but the water and drinks are still ice cold. Just thrown away without much mess and today it's ready to use again. Highly recommended! Another update: It's been about 9 months. I can say that this bag is still in excellent condition and has withstood constant use. It's just incredibly comfortable. Definitely a "must have" for me.
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