This software has helped us gain insights into our customer's buying patterns, which we used to optimize our product positioning within different markets. The tool also helps understand how a specific segment would react to pricing changes and can help us decide when/if it is appropriate time for an offer or not. I have nothing bad to say about this program as far as its features are concerned. There were some minor bugs that took quite sometime before getting them fixed but overall everything was up to mark. We had been using other tools like Google Analytics etc., however, with Buynomics, we realized things better than ever.