I liked that they used an easy way for consumers, businesses & non profits alike to manage their digital presence through one secure portal instead of several web sites in different formats like html or word - which can be difficult to find content from past years with SEO value! It's very user friendly too!! Would love if there was more customization options for customizing my profile/pages but thats just me being picky about minor things :). Nothing at this time though! I would recommend using it because its free forever so you have nothing risk involved either. Its great as long as your not worried abour spending money every now n then when all is said and done you will get some good benefits out of it without having to spend any extra cash. Managing multiple websites has become much easier due to this amazing program. ! Definitely use it.