The best thing I like about Lark is that it has all my social media accounts in one place, so I don't have to keep switching between apps! Sometimes when you're not using the app for more than 30 seconds or 1 minute, you won't be able to log back into it, but this isn't really an issue with me because everything I need is right there at once (i.e., twitter/facebook). There are other ways of doing this if people want something different, but I love how easy this makes things. It also saves time by having posts go out via multiple platforms at once.