Apply evenly and long. I've been using it for many years. I used to try to find it in local stores, often to no avail, but now I just order a large pack and keep it handy. I have one in my drawer, one in my car and one in my bathroom. I use them all every day. The only improvement I would make if I could would be to put it in a tube but they say the formula is too mild for that so all I need is a scented finger.
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