I never noticed a difference in carpet shampoos until I recently watched a review/comparison on YouTube and tried this shampoo on that recommendation. It was interesting how much the effectiveness of the carpet cleaner depends on the solution used. With a standard shampoo I would have to do 4 or more passes in some high traffic areas to clean them. Using 4x strength for only 2 passes or so for the same result - saves time and effort and I wouldn't believe it if I hadn't seen it myself. My carpet washing machine automatically mixes shampoo and water. So if I don't need a 4x concentration I can dilute the solution tank by adding water. Shampoos are some of the most expensive, but I think it's worth the deeper cleaning, the time saved with fewer passes, and the ability to adjust performance for less dirty areas by adding a little water to the solution tank to stretch it out a bit.
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