They are VERY blue. I have always installed white LEDs for the interior and license plate lights in all my cars. I typically spend about $100 a car on expensive Phillips bulbs. I took the Phillips bulbs out of my last car before giving it away (because they're expensive!) and they turn out to be the same as the smaller bulbs in this set. My Phillips bulbs are pure white and very bright - they are clearly LEDs. Compared to Philips, the bulbs in this kit are very blue and quite dim. I would never use the bulbs from this kit for licensed bulbs. To be honest, I don't find them bright enough and they are too blue for that. They're asking for trouble, and they don't look like the white LEDs on a new BMW's license plate (like Phillips bulbs) because they're too blue. Maybe I just have a bad batch because others seem happy with theirs. But I've been using LEDs for many years and they're too blue for my liking. Tomorrow I'll get them out of my pilot, waste of money for me.
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