I love using it to send my emails directly into our CRM system which allows us to keep track of everyone we are working with throughout their buying process as well as being able to follow up when they don't reply back right away if needed! It also makes mass messaging easier than just having them check multiple mailboxes because you can have one place where your message goes through together. Sometimes there is some lag time when sending messages but nothing too big of a deal since this isn’t something done every day or week so not really worth mentioning. This has been extremely helpful at keeping me organized by allowing myself to see everything coming across all my accounts without needing to go look each account individually.