I like that it is user friendly for beginners as well as advanced users (especially if you have any coding experience). It's also very simple in terms of setting up your website so that there isn't much time required once setup has been completed. The only thing i dislike about this tool was how slow loading pages were at first when using chrome or safari browsers. However after some tweaking we are able to make our page load faster by adding more caching headers which does help speed things up but slows down performance again slightly. If anyone who uses google analytics needs something extra then wcounters can be useful. We use Google Analytics because its free and easy to set up. This allows us to easily track what customers from different countries click through to certain sections within our websites without having to manually add each country into GA ourselves.