The most important thing is that it's an easy-to use platform with all needed features (campaigns management etc.).
It has many integrations which makes managing campaigns much easier than using other platforms such as Google Ads or Facebook ads manager like Hubspot/Salesforce Marketing Cloud - you can run any type of business here! Sometimes some reports are not updated instantly so be patient about this issue; there could also have been more advanced options but I cannot say exactly because we haven't used them yet in our project at work where they were implemented by another developer who left us after 2 months :( Maybe try out their free trial version first? As mentioned before if your budget allows go ahead then give AOPOAT full attention :) Tracking results from different sources was very tricky without multiple tools since everything relies only one API called DART while tracking both FB &.