Very soft and comfortable! I love the material and the quality. Got this for my 11 month old daughter for her birthday. I ended up giving it to her early, was too excited to give it to her. She continues to hug him, feeling the material, which is very soft. My 4 year old Nys also sits on it which is perfect for her too. I am so happy I bought this item. I recommended this item to my sister for her 1 year old. A very happy customer!