The best part is that it has all the social media platforms integrated in one place, which makes it easy to manage everything from one platform. I am using this software for my business and it's really helping me with managing my online presence as well as tracking down any negative reviews about my business. It's very user friendly and easy to use. There are some features that could be improved but nothing major. I have been able to track down negative reviews about my business and get them removed as soon as possible.