
Works just as well if not BETTER than the more popular and expensive brand. Last time I had a professional hair bleacher and wanted to do some maintenance myself. and since I bleached my long hair to death in my early 20s, I've been very careful about my hair's health. I realized it was like a stylist's treatment but at a fraction of the cost, so I gave it a try. I have long thick Asian hair that has been bleached dark blonde and after THIS treatment and my first DIY with an upgraded blow dryer and brush, my hair is softer and shinier than I can ever remember! Bleaching mixture, bleaching agent applied as usual, washed and towel-dried hair, leave product 2 on damp hair in a shower cap for about 25 minutes and apply a face mask! Then I washed it off (no shampoo) and dyed my hair and that was it!

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