Easy integration with social media platforms like facebook and google plus. The ability to add multiple accounts at once is great for large companies or businesses that have many pages/profiles in different networks. I wish there was an option to see how long ago each post was made rather than having to click through all of them one by one. Make sure you're using this tool correctly so as not to lose your organic traffic from search engines. We've seen significant gains since we started implementing it into our marketing strategy.