I like how easy it is to use this platform for my clients as they can create their own profiles in order to find new prospects or existing customers who may be interested in purchasing from them! It's also very user friendly which makes creating content easier than ever before. There isn't much out there when you're looking at lead scoring platforms so we decided to give this one try since our competitors don't offer anything similar yet. We have been able to really improve upon getting more qualified leads into Salesforce by using this tool.