The interface is very intuitive - easy enough even if you haven't used any other database before; it has all features required in an academic study like randomization or stratification by gender etc.; data can be imported easily from many sources (e.g., Excel); results are presented clearly with proper references/referees included as well which helps significantly when writing up your thesis later! I have not found anything that could really improve upon this product right now so far but there's always room for improvement :) We've been using hyperresearch mainly during our master projects where we conduct both quantitative &qualitative interviews together at one time allowing us to compare between them more accurately than otherwise possible without such tools available online beforehand ;-) It makes conducting large scale studies much easier since they require less effort compared earlier versions due to its ease of usage!