I love that it is easy to use, very straightforward & has great customer support! There are some features you can't see unless you have an account which could be better implemented but overall the platform works as expected when using with our clients - most of whom we help build their reputation through reviews. We used this tool extensively while working at another firm where we reviewed hundreds if not thousands of products/services each month from several different vendors. It was one way in particular (reviewblaster)that helped us really focus and target what services were worth reviewing within our specific niche.