I like that it can be used for both B2B or consumer products as well with its many integrations which is great! It also has an API so you don't have all of these data silos in place when looking at customer behavior within different channels (eCommerce/In-store).
We are able use this tool not only internally but externally too through our agency partners who work closely together throughout each project we do here @ Uscope HQ!! There isn’t anything i dislike about upsights product line - they continue their growth into new areas by adding more features every time out comes up w something NEW. Just keep doing what u're already good & successful withe just make sure there's always room fo improvement :) Data aggregation from multiple sources such us Salesforce Marketing Cloud CRM etc.