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1 Level
759 Review
34 Karma

Review on Platform161 by Paul Varnado

Revainrating 4 out of 5

Excellent Data Management platform, especially if used together

The best thing about this DMP was that it enabled us to leverage our data assets to offer value added services for advertisers & publishers so they can benefit from them as well! I haven't found anything negative yet but there isn’t much out at present. You have quite an interesting product which has been developed in partnership with some very big organisations - perhaps you could expand your partnerships list? Also considering making it available outside of Europe too! We are offering more targeting options when bidding ad products across multiple properties rather than just one property alone via its API integration capabilities offered by Platform 161 Ad Network Solutions.

img 1 attached to Platform161 review by Paul Varnado



Pros
  • It is really easy, fast delivery
  • Easy access through their api's.
  • Great customer support team (and quick)
  • Good quality traffic/data sources used within campaign setups etc
Cons
  • Little competition due mainly down market performance no real time reporting