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Platform161 Review

1

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Very good

Revainrating 4 out of 5Β Β 
RatingΒ 
4.0
Digital Advertising, Other Digital Advertising Software

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Description of Platform161

Platform161 is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way.

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Type of review

Revainrating 4 out of 5

Excellent Data Management platform, especially if used together

The best thing about this DMP was that it enabled us to leverage our data assets to offer value added services for advertisers & publishers so they can benefit from them as well! I haven't found anything negative yet but there isn’t much out at present. You have quite an interesting product which has been developed in partnership with some very big organisations - perhaps you could expand your partnerships list? Also considering making it available outside of Europe too! We are offering more…

Pros
  • It is really easy, fast delivery
  • Easy access through their api's.
  • Great customer support team (and quick)
  • Good quality traffic/data sources used within campaign setups etc
Cons
  • Little competition due mainly down market performance no real time reporting