The product is easy to use, very powerful in filtering. Very responsive team has been helping us with any questions. I will recommend to friends. There is no cons at this moment. We can filter our ads efficiently without overpaying for it. I am saving money from buying new products that are not useful (and sometimes even bad) because of targeting wrong people. It improves my revenue by saving me from buying unnecessary items. I like how easy it is to create ads once you have your target audience selected. Sometimes when creating an ad campaign there are multiple ways that can be used but some of them aren't as helpful or intuitive (like a few other tools). The ability to easily send emails directly from the tool makes this product extremely valuable! This has helped us communicate better between our marketing and sales teams.