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ANU Audience Connector Review

3

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Digital Advertising, Other Digital Advertising Software

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Description of ANU Audience Connector

ANU Ads Audience Connector integrates Salesforce leads and contacts with world's most popular advertising platforms: Google, Facebook, Tencent, QQ, WeChat, Toutiao, Tiktok.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Very useful tool for ad creation and email marketing

The product is easy to use, very powerful in filtering. Very responsive team has been helping us with any questions. I will recommend to friends. There is no cons at this moment. We can filter our ads efficiently without overpaying for it. I am saving money from buying new products that are not useful (and sometimes even bad) because of targeting wrong people. It improves my revenue by saving me from buying unnecessary items. I like how easy it is to create ads once you have your target…

Pros
  • Easy set up
  • Powerful filters make sure every buyer gets what they want while only serving relevant content.
  • Email campaigns allow direct communication w/ buyers after their purchase which helps close more deals & builds loyalty through increased lifetime value
Cons
  • &nupturn textTo ensure optimal delivery speeds,&hellip

Revainrating 4 out of 5

Very good solution if what they offer fits into most companies' accounting needs

I like how easy it is to integrate with Salesforce, you don't have to go through any complicated steps to set up your account. Also, it's pretty cheap for the amount of features that are included in the package. The only thing I dislike about this product is that it doesn't have enough flexibility when it comes to campaigns. It could be easier to create more complex campaigns that include multiple ad groups and targeting options. However, the platform is very intuitive and it's not difficult…

Pros
  • Ability To Target By Contact Attributes
  • Flexible Ad Groups And Campaigns In One Platform
  • Easy Integration Into SFDC (SalesForce)
Cons
  • Complexity Of Using Multiple Categories For Single Lead

Revainrating 4 out of 5

Solid platform for lead management, real time data and dynamic segmentation

The platform offers us a wide range of audiences for our campaigns for all devices in real time. It is very useful when we need to target more specific segments that we do not have available in Salesforce or LinkedIn. For now I am pretty satisfied with the system but if possible I would like to see integrations with other channels from the same platform (Instagram, Youtube). Targeting specific audiences or segments with ANU can be extremely valuable as it allows us to better segment our B2B…

Pros
  • Easy setup
  • Ability customize targeting parameters
  • Very helpful team at BlueConic support.
  • Easily integrates your own database lists through Zapier integration!
Cons
  • Sometimes you cannot get exact audience sizes without having an API key
  • Somewhat limited reporting/auditing capabilities