We use this software in order to get insights about different businesses, products or services that are being offered by clients we have been working with over years. Also it is very easy to navigate through all available options which makes finding relevant info quite quick. Sometimes there may be some lag but thats not really something I dislike since its still faster than other similar programs outthere (like google docs). But I do think they need more interactive features like surveys etc so end users can actually give their feedbacks rather then just looking up stuff online. Using this product has helped us gain better understanding as well as deeper knowledge regarding various industries/products/services providers.