I like how easy it is to use, the interface is very intuitive and the dashboard is useful for monitoring my business. The application could be more robust. It would be nice if I could create multiple tabs within the Dashboard. There are some features that need work before they become production ready. We are able to easily track and monitor our social media analytics from our dashboards. This helps us ensure that our marketing campaigns are reaching our target audience and providing them with the information they seek with regards to our products and services.