The ease by which to create and add content for different pages and campaigns in Forma. The amount of support offered to assist with any questions. The pricing plans are also very convenient. The lack of integration with other platforms. This needs work. Forma is a great web service for marketing companies to manage their accounts and campaigns. With their templates, they make publishing to social media a fast process! They have a good library of templates, which is helpful to build campaigns quickly. I like everything about this program, from the ease of use to the intuitive and simple way to create beautiful designs. It's also very affordable for small businesses and individuals alike. There isn't much that I dislike about the program. The only thing I feel is there should be more templates available. Other than that, I have no complaints! This program has helped us grow our business in a way we couldn't do otherwise. We've been able to get out creative ideas with help from the program.