Overall I think it's easy to use once you understand how everything functions (you can learn quickly). Data is not always accurate or up-to date in real time so be careful when using this platform with critical information like revenue forecasts etc - but overall its really great! Easy integration into our system as well which was important at this point of my career where i am looking forward to taking over management duties soon :) Really good product from an established vendor who knows their stuff too! Great tool & excellent customer support team behind them from what we've seen thus far! Highly recommend if your business operates across multiple platforms including web/mobile apps then have look here especially given they also do PPC advertising campaigns / optimization work along side other marketing services too such SEO optimisation etc.