I like how it's easy to add in new locations and geofences, and then see where people are located. It's also very intuitive and simple to use once you get used to it. The fact that there is no way for me to change my profile information, and I have to go through an admin person to do so, is a bit annoying. I would definitely recommend this software to anyone looking for something similar. The benefits include being able to track people in a specific location (geofence) and then send them messages or offers. I am able to do this from anywhere as long as I have internet access.