The ability to organize and view multiple samples in one place, and then compare them against each other. It's very easy for me as a scientist to use this software because of its intuitive interface. I think it would be great if you could upload your own images and use those instead of using the stock images. As an undergraduate student, I have been able to easily transfer my data from my laptop into cytobank and perform all of my analysis there. This has allowed me to organize my data by date, which is helpful when I am trying to look back at previous experiments.