The ease of use, the fact that you do not have to have a developer to get your site up and running, and the price. I dislike that I cannot have a live chat with customers, and I can't really explain the benefits of their platform to them. It is a great, very easy to use platform. Their customer service is great, and they work with you to make sure that your site looks exactly like you want it to look. We have had nothing but success with them. We were able to have our site up and running in a matter of days.