I've had this strap on my watch for about 2 months now and I wear my watch 24/7 except for one night in two weeks for charging. Every day, at night, in the shower, etc., literally do not shoot. It is very comfortable and looks just as beautiful as the pictures. Very easy to install with the tools provided and also has its own pins to attach to the clock - they fit perfectly. The underside of the strap is just showing the slightest sign of wear from having my wrist rested on the table while typing - I'm currently doing two master's degrees so I type a lot. Although it's barely noticeable at this point, it's only been around 2 months and that's why I gave it 1 star for durability (if I could downgrade 1/2 star I'd give it 4.5). But for the price and considering I wear it 24/7 I would give it 4.5 if I could choose half a star.