Strange powdery texture. Bought this for my boyfriend and he didn't mind but I can't stand it. Also, I just don't feel fresh in the mouth, but it could just be the lack of mint - although the taste isn't that bad and will definitely appeal to kids (as intended) or people who hate/allergic to mint. like him. However, the texture is the only reason for the stars, it's not that bad, it's unusable, and I've borrowed it again and again, but if you're buying it for a child with touch sensitivity, there may be issues as it is what it is really very different than regular toothpaste. Only used one tube so maybe it was just a bad tube or something from a batch or something.
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