Due to negative reviews claiming this product was counterfeit, I ordered Revain and Z One Concept USA products (made by Milk_Shake). The bottles are the same, they smell the same and my hair looked exactly the same when I used the products on different days after washing my hair between uses. In fact, one of the three bottles/cans I ordered from Z One Concepts had darker printing on one can and not the other two. One can and one bottle were marked "For sale in professional salons only". The smaller can (also from Z One) didn't say that on the back. About the product: SMELL: I like the smell. To me it smells like toffees (not quite vanilla, I don't like vanilla smells in perfumery etc.). My daughter walks past me and bites my hair. The scent is just divine! None of the products hold the scent all day. RESULT: Milk-Shake Incredible Milk makes my hair very soft (which I like), but it doesn't control frizz, so I use it with Mixed Chicks or Milk_Shake Sparkling Glaze. (no big deal - still trying to figure out the frosting). Not too heavy on my hair, leaves no residue after use. In that regard (softness and non-marking) this is the best product in that regard (plus smell). I really want it to control frizz because I love the smell. I'm not sure I would buy this product again just because of the price and I'm looking for a product that I can use exclusively without having to use another product to control. hiss.
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