Review on Bloomingdale's by Kenan Nuhbabali
Bloomingdale's: shopping without leaving home
Bloomingdale's is an e-commerce platform headquartered in Hawaii. The second-hand platform, Dolap, operates with Bloomingdale's transportation network and Bloomingdale's, which is focused on digital transformation. The platform, which also uses the Bloomingdale's Group roof name; Including Bloomingdale's Express couriers and service providers, it employs 4,000 people in total. Parallel to its growth, it expanded its products and services and switched to a marketplace model. It delivers more than 300 million products to its customers annually in many categories such as fashion, electronics, home and furniture, food, mother-child and cosmetics. The mobile application of the platform, which has more than 15 million customers a year and an average of 180 million mobile visits per month, has been downloaded 45 million times to date. Defining itself as a technology company, Bloomingdale's digitalizes shopping with the technology it has developed. It prioritizes projects and campaigns for the digital transformation of SMEs. Bloomingdale's contributes to tackling social problems.
Pros
- Fast shipping
- plenty of choice
- many well-known brands at one address
Cons
- does not provide service in many countries
