Melissa and Doug make toys and other products that offer countless ways to play and they believe the best play things are often simple concepts that inspire children to come up with their own twists and through their noble thought they encourage, free play, creativity, imagination, learning and discovery.
Melissa and Doug nurture healthy imagination in children through their products which inspire creative thinking and encourage children to see new possibilities.
Through the initiatives of Melissa and Doug it has been propounded that free play reveals passions, promotes creativity and problem solving, develops resilience and grit, builds social skills and sharpens cognitive skills.
In the overall it is agreed that child led play is essential to development.